The design of modern Application Specific Integrated Circuits (ASICs) and Systems on a Chip (SoCs) in advanced process nodes can be differentiated by the on-die integration of analog functions, such as power management. Vidatronic offers this white paper to give some historical background on this trend and delve specifically into the integration of power management. Vidatronic IP solutions and the benefits they bring to ASIC and SoC designers are discussed.